Jessie T. Eiland

Hold yourself responsible for a higher standard than anybody else expects of you, never excuse yourself. Henry Ward Beecher

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Cell phone Advertising Suggestions To Increase Your Business

Have a clear strategy and goals when you venture into mobile marketing. When starting off, figure out what your goals are and how you can apply them to mobile marketing. Are you looking to monetize your existing customers more or are you attempting to get long term customer retention?

Use your website to your advantage. One of the most simple ways to attract visitors to your mobile site or applications is to mention them on your traditional site. Your customers will see the ad and know how to find your business, even when they are away from the computer.

Set the times that your MMS text messages are sent to your customers for normal business hours. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours. Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. Using language that they do not understand will only lead to your customer deleting the advertisement quickly, and that is possibly a lost sale.

Simplicity and clarity are key. Your customers should access the information they need in a few clicks. Typing a lot can get frustrating, especially on tiny mobile keypads. Focus on the essential elements of your campaign and get rid of what is not necessary.

Integrate your mobile marketing efforts with your other marketing plans. By having mobile marketing blended with online or print marketing, you present a consistent message to your customer or client base. At the same time, allowing your customers to perform the same activities via multiple channels such as mobile applications or web sites further increases the value of your customer interactions.

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